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Formats of CBD - From Oils to Gummies to Next-Gen Delivery
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By Jeremy Amos
Published: Friday, Sept 26, 2025
Yesterday: Tinctures, Topicals, and Early Oils
In the early CBD market, formats were limited and often crude.
- Tinctures and oils were the first widespread products, reflecting CBD’s roots in herbal medicine.
- Topicals and salves gained popularity for localized relief, though early products often lacked consistent dosing.
- Homemade-style formulations dominated small shops and early online brands.
Takeaway: Yesterday’s formats were about access—getting CBD to consumers in any way possible, even if taste, dosing, and absorption weren’t optimized.
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Today: Gummies Rule, Beverages Boom
Fast-forward to today, and the CBD shelf looks very different.
- Gummies are king - They now account for the largest share of non-Rx CBD sales, offering easy dosing, great taste, and mass appeal.
- Beverages are booming - Sparkling waters, functional drinks, and shots are showing strong growth as consumers prefer familiar formats.
- Capsules and softgels provide consistency and discretion, appealing to supplement buyers.
- Topicals remain a significant niche for sports recovery and skincare.
Current challenges:
- Bioavailability: Oral CBD has low absorption rates, meaning consumers may not get the full effect.
- Consistency: Some products still fail to deliver accurate dosing, making certifications and testing crucial.
Takeaway: Today’s formats focus on convenience and lifestyle fit—CBD products are designed to slide into everyday routines.
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Tomorrow: Precision Delivery & Innovation
The future of CBD delivery is about efficiency and personalization.
- Nanoemulsions: Break CBD into smaller particles for better absorption in beverages and edibles.
- Transdermal patches: Deliver CBD steadily over hours, avoiding digestive breakdown.
- Fast-dissolve strips & oral sprays: For rapid onset and on-the-go use.
- Unit-dose packaging (like Easysnap): Improves consistency, portability, and compliance.
- Personalized dosing: Linked to wearables and biomarkers (e.g., HRV, sleep tracking) to tailor CBD intake.
Takeaway: Tomorrow’s formats will be about bioavailability + personalization—getting the right amount of CBD to the right person at the right time.
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What This Means for Brands (and OBX)
- Invest in delivery science. Formats that improve absorption will stand out.
- Balance innovation with trust. Consumers want new solutions, but not at the expense of safety and consistency.
- Think global. Some formats (like beverages) face stricter regulatory scrutiny in certain markets—plan accordingly.
At OBX, we’re pushing forward with next-gen formats that meet today’s demand and tomorrow’s standards—unit-dose solutions, advanced emulsions, and precision delivery technologies.
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