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Cannabinoids & Sports
From Old Myths to Today’s Evidence to Tomorrow’s Innovations
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By Jeremy Amos
Published: Friday, Sept 26, 2025
Yesterday: Athletes in the Shadows
For decades, athletes whispered about cannabis for recovery:
- Pain & soreness relief. Stories circulated in locker rooms, but stigma and anti-doping rules kept CBD underground.
- Bans & stigma. Cannabis was banned by WADA, and athletes risked suspension for using it—even for non-intoxicating cannabinoids.
Takeaway: Yesterday, athletes who believed in CBD’s benefits faced real risks for using it.
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Today: CBD Enters the Arena
In 2018, WADA removed CBD from its banned substances list. This was a game changer.
Evidence Snapshot
- Sleep: Some studies suggest CBD may improve sleep quality, especially in stressed populations.
- Inflammation: Preclinical research shows CBD’s potential anti-inflammatory effects, which align with athlete needs.
- Recovery & stress: Early evidence suggests CBD may reduce perceived stress and aid recovery.
- Safety: At normal doses, CBD is generally well tolerated, with fewer side effects than NSAIDs or opioids.
Adoption in Sports
- Pro athletes: NFL, NBA, and Olympic athletes have begun endorsing CBD for recovery.
- Performance brands: CBD products are appearing in mainstream sports recovery lines - gummies, roll-ons, RTD beverages.
Takeaway: Today, CBD is legitimate. Athletes are no longer in the shadows - they’re leading the conversation.
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Tomorrow: Precision Performance Tools
The future of CBD in sports isn’t just about taking a gummy - it’s about integration.
- Precision dosing. Personalized recovery stacks based on body weight, metabolism, and biomarker tracking.
- Blended formulations. CBD + CBG or CBD + adaptogens tailored for sleep, inflammation, or focus.
- Wearable integration. Imagine recovery programs that sync with WHOOP, Oura, or Garmin to adjust CBD dosage to actual recovery scores.
- Mainstream acceptance. Expect CBD to be as common as protein powder - another tool in the athlete’s kit.
Takeaway: Tomorrow, CBD won’t be a trend. It will be infrastructure for athlete health.
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What This Means for Brands (and OBX)
- Formulate responsibly. Match claims to evidence (e.g., “supports recovery” vs. “cures pain”).
- Invest in partnerships. Work with athletes and teams to gather real-world data.
- Innovate delivery. On-the-go, unit-dose products fit athlete routines best.
At OBX, we’re building the cannabinoid formulations that athletes can trust - today and tomorrow.
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